Isn’t that what good advertisements are all about?
When you associate strong emotions with an ad film, the product recall value increases. I love this ad for its accurate observation of emotions that rule us Indians in various stages of our lives. The video is superb and so is the playback that goes along with it (It manages to get Diya’s attention instantly!)
Ever noticed how well the Bank-ads come out to be? Remember SBIads and also the Canara ads that were launched some time back?